As long as you need customers, you need good copy and content. It takes time and an ongoing commitment, but using content to market your business online isn’t really optional in today’s environment.
Make it easier by developing a strategic framework.
Decide what you might tackle in-house and what needs to be outsourced.
Identify your team’s skills and use them where possible, but acknowledge weak areas and pull in help where necessary.
Decide what you need, which format it will take, and develop a publishing schedule.
It’s not just a matter of spelling and grammar, and it’s not about being smarter than everyone else. Content that gets shared and gets attention, from people and from search engines, uses the right tone for the subject matter. It engages and educates readers.
Sales messages that extend from that content, such as landing pages and calls to action, ideally use good sales writing techniques and basic marketing principles.
User-friendly, functional, attractive design is critical. First impressions are visual, so colours, fonts, and logos need to be given thoughtful consideration. The layout of a page affects what gets viewed.
Design is a reflection of your company. It matters – a lot – but not more than the actual content of your site.
The more places you show up, the better, but if you can’t be on every social media site, choose the ones that are best suited for your business – the ones where your customers are.
Online is the easiest place to share content, but that doesn’t keep you from real world distribution. Face-to-face meetings with customers, trade shows, and direct mail are a few places where printed content might be expected.
Looking for help with content creation or copywriting?
If you have a current project and you’re looking for a writer or consultant, find out if Fresh Mix is the right solution for you.