Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
What do customers need to know? Fill those knowledge gaps with content.
Want good results? Know the goal for your copy. Know what you want the reader to do next then guide him to take action.
Copy and content work together, and integrating them properly is part of a cohesive plan.