Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.
New website? Consider putting content before design.
Copy and content work together, and integrating them properly is part of a cohesive plan.
Don’t value writing? Here’s why you should.