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writing copy

Smart strategy saves money

Susan Patterson

Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.

Filed Under: Digital Marketing Strategy Tagged With: content marketing, content strategy, design, writing content, writing copy

The right mix: relevant content and copy that sells

Susan Patterson

Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.

Filed Under: How To Get The Right Mix Tagged With: copywriting, marketing, relationship marketing, results, sales writing, writing copy

Plan your mix

Susan Patterson

Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.

Filed Under: How To Get The Right Mix Tagged With: marketing, sales writing, writing content, writing copy, writing tips

Know when to use sales copy

Susan Patterson

Offering strawberries

Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.

Filed Under: How To Get The Right Mix Tagged With: communication, copywriting, marketing, sales writing, writing copy, writing tips

Clarity makes buying easier

Susan Patterson

Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.

Filed Under: Sales Copywriting Tagged With: business, copywriting, marketing, sales writing, writing copy

Web Copy Just As Important as Site Design

Susan Patterson

New website? Consider putting content before design.

Filed Under: Digital Marketing Strategy Tagged With: business, design, marketing, writing copy

Copy Plus Content: Why Your Marketing Needs Both

Susan Patterson

Copy and content work together, and integrating them properly is part of a cohesive plan.

Filed Under: Content Marketing Tagged With: advertising, communication, copywriting, relationship marketing, writing copy, writing tips

Think Good Grammar and Spelling Are All You Need to Write Persuasive Copy? Think Again

Susan Patterson

Don’t value writing? Here’s why you should.

Filed Under: Sales Copywriting Tagged With: business, copywriting, freelance writer, marketing, outsourcing, sales writing, writing copy

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