Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.
writing copy
The right mix: relevant content and copy that sells
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Plan your mix
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know when to use sales copy
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Clarity makes buying easier
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.
Web Copy Just As Important as Site Design
New website? Consider putting content before design.