Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.
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Good ideas can turn into bad content
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
How much does content marketing cost? How to find out
Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.