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sales writing

Show what’s next or miss an opportunity

Susan Patterson

These days, the real challenge of marketing your creative business online lies in gaining attention from an audience that’s overwhelmed with information. That’s where good content shows its value. It lets you build trust with your readers and provides you with an opportunity to show them the reasons why they might want what you have. […]

Filed Under: For Creatives Tagged With: content marketing, content strategy, copywriting, sales writing

The right mix: relevant content and copy that sells

Susan Patterson

Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.

Filed Under: How To Get The Right Mix Tagged With: copywriting, marketing, relationship marketing, results, sales writing, writing copy

Define your goals

Susan Patterson

Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.

Filed Under: How To Get The Right Mix Tagged With: marketing, relationship marketing, sales writing, writing tips

Plan your mix

Susan Patterson

Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.

Filed Under: How To Get The Right Mix Tagged With: marketing, sales writing, writing content, writing copy, writing tips

Know when to use sales copy

Susan Patterson

Offering strawberries

Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.

Filed Under: How To Get The Right Mix Tagged With: communication, copywriting, marketing, sales writing, writing copy, writing tips

Clarity makes buying easier

Susan Patterson

Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.

Filed Under: Sales Copywriting Tagged With: business, copywriting, marketing, sales writing, writing copy

Think Good Grammar and Spelling Are All You Need to Write Persuasive Copy? Think Again

Susan Patterson

Don’t value writing? Here’s why you should.

Filed Under: Sales Copywriting Tagged With: business, copywriting, freelance writer, marketing, outsourcing, sales writing, writing copy

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