These days, the real challenge of marketing your creative business online lies in gaining attention from an audience that’s overwhelmed with information. That’s where good content shows its value. It lets you build trust with your readers and provides you with an opportunity to show them the reasons why they might want what you have. […]
sales writing
The right mix: relevant content and copy that sells
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Define your goals
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.
Plan your mix
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know when to use sales copy
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Clarity makes buying easier
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.