Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
relationship marketing
Focus on customer needs
Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.
Define your goals
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.
Good ideas can turn into bad content
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
How to produce consistent content
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
The real benefits of relationship marketing
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Copy Plus Content: Why Your Marketing Needs Both
Copy and content work together, and integrating them properly is part of a cohesive plan.