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relationship marketing

What’s your problem with content marketing?

Susan Patterson

Have a problem following through with content marketing? Why you might not be doing everything you could, and why it’s worth it to overcome the block.

Filed Under: For Creatives Tagged With: blogs, content strategy, relationship marketing, social media

Beyond social media: amplify your online presence

Susan Patterson

Facebook or Pinterest, or whatever other social media platform you prefer, is a great way to connect with people who might have an interest in your niche. If you don’t depend on income from your creative pursuits, that presence might be all you need. But if you sell what you make, social media is not […]

Filed Under: For Creatives Tagged With: content strategy, marketing, relationship marketing, social media

How to turn these 3 types of customers into repeat buyers

Susan Patterson

If you own a creative business, events like fairs, music festivals, local outdoor markets, conventions, trade shows or other events are a primary way for you to sell what you create. Live venues are great places to establish relationships with customers, because you’re meeting them face to face. Many people will buy right then and […]

Filed Under: For Creatives Tagged With: customer service, email marketing, relationship marketing

The right mix: relevant content and copy that sells

Susan Patterson

Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.

Filed Under: How To Get The Right Mix Tagged With: copywriting, marketing, relationship marketing, results, sales writing, writing copy

Focus on customer needs

Susan Patterson

Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.

Filed Under: How To Get The Right Mix Tagged With: marketing, relationship marketing, results, writing tips

Define your goals

Susan Patterson

Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.

Filed Under: How To Get The Right Mix Tagged With: marketing, relationship marketing, sales writing, writing tips

Good ideas can turn into bad content

Susan Patterson

Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.

Filed Under: Content Marketing Tagged With: blogs, communication, design, first impressions, marketing, newsletters, outsourcing, relationship marketing, results, social media, writing tips

How to produce consistent content

Susan Patterson

To use content to market your business, you need a steady flow of it. The only way to get there is a plan.

Filed Under: Content Marketing Tagged With: business, communication, creative process, marketing, marketing budget, outsourcing, relationship marketing, results

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