Have a problem following through with content marketing? Why you might not be doing everything you could, and why it’s worth it to overcome the block.
relationship marketing
Beyond social media: amplify your online presence
Facebook or Pinterest, or whatever other social media platform you prefer, is a great way to connect with people who might have an interest in your niche. If you don’t depend on income from your creative pursuits, that presence might be all you need. But if you sell what you make, social media is not […]
How to turn these 3 types of customers into repeat buyers
If you own a creative business, events like fairs, music festivals, local outdoor markets, conventions, trade shows or other events are a primary way for you to sell what you create. Live venues are great places to establish relationships with customers, because you’re meeting them face to face. Many people will buy right then and […]
The right mix: relevant content and copy that sells
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Focus on customer needs
Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.
Define your goals
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.