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Good ideas can turn into bad content

Susan Patterson

Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.

Filed Under: Content Marketing Tagged With: blogs, communication, design, first impressions, marketing, newsletters, outsourcing, relationship marketing, results, social media, writing tips

How to produce consistent content

Susan Patterson

To use content to market your business, you need a steady flow of it. The only way to get there is a plan.

Filed Under: Content Marketing Tagged With: business, communication, creative process, marketing, marketing budget, outsourcing, relationship marketing, results

Think Good Grammar and Spelling Are All You Need to Write Persuasive Copy? Think Again

Susan Patterson

Don’t value writing? Here’s why you should.

Filed Under: Sales Copywriting Tagged With: business, copywriting, freelance writer, marketing, outsourcing, sales writing, writing copy

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