Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.