Facebook or Pinterest, or whatever other social media platform you prefer, is a great way to connect with people who might have an interest in your niche. If you don’t depend on income from your creative pursuits, that presence might be all you need. But if you sell what you make, social media is not […]
What you create is one of a kind. And that includes your business itself. You’re not like everybody else. Sure, you might have a similar business model or share some of the same audience, but that doesn’t mean your needs are exactly the same. This is especially true when you’re thinking about moving part of […]
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.