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ethics

Roundup: ethical marketing, seo vs ppc

Susan Patterson

I read a lot of blogs in the course of a week. Sometimes I pick a topic and post a bunch of links to posts that I think are really good. Here are some recent ones about marketing. Ethical Marketing It used to be that behaving unethically as a marketer was just morally wrong, although […]

Filed Under: Content Marketing Tagged With: ethics, marketing

Readers Have Developed Finer Filters: Five Ways to Make Sure Your Content Gets Through

Susan Patterson

If your goal is to market through content, your first priority is to make sure your content gets read. Here are five ways to make sure your content gets through.

Filed Under: Content Marketing Tagged With: blogs, business, communication, ethics, first impressions, marketing, results, writing tips

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