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Smart strategy saves money

Susan Patterson

Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.

Filed Under: Digital Marketing Strategy Tagged With: content marketing, content strategy, design, writing content, writing copy

Take action

Susan Patterson

Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.

Filed Under: How To Get The Right Mix Tagged With: copywriting, creative process, design, first impressions, marketing, social media

Good ideas can turn into bad content

Susan Patterson

Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.

Filed Under: Content Marketing Tagged With: blogs, communication, design, first impressions, marketing, newsletters, outsourcing, relationship marketing, results, social media, writing tips

Web Copy Just As Important as Site Design

Susan Patterson

New website? Consider putting content before design.

Filed Under: Digital Marketing Strategy Tagged With: business, design, marketing, writing copy

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