Do you dislike words like leads, sales and marketing? If so, you’re not alone. Lots of creative people do. But they ignore their distaste, put on their business hats and go to work. Does this sound familiar? You know certain tasks have to be done to promote your business, but you don’t really enjoy telling […]
If you own a creative business, events like fairs, music festivals, local outdoor markets, conventions, trade shows or other events are a primary way for you to sell what you create. Live venues are great places to establish relationships with customers, because you’re meeting them face to face. Many people will buy right then and […]
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Don’t cut readers off just as they’re getting interested.