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creative process

Feed your crocodiles

Susan Patterson

Hobbyists and collectors are voracious. They’re You’re We’re obsessive, demanding, and want to be the first to know. You know this, because if you create, you also indulge. I’ve yet to meet someone who does creative work without first being a fan of the niche. If you’re a musician, you have your own extensive music […]

Filed Under: For Creatives Tagged With: content strategy, creative process

Take action

Susan Patterson

Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.

Filed Under: How To Get The Right Mix Tagged With: copywriting, creative process, design, first impressions, marketing, social media

How to produce consistent content

Susan Patterson

To use content to market your business, you need a steady flow of it. The only way to get there is a plan.

Filed Under: Content Marketing Tagged With: business, communication, creative process, marketing, marketing budget, outsourcing, relationship marketing, results

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