These days, the real challenge of marketing your creative business online lies in gaining attention from an audience that’s overwhelmed with information. That’s where good content shows its value. It lets you build trust with your readers and provides you with an opportunity to show them the reasons why they might want what you have. […]
copywriting
Unlearn marketing and reboot back to creative
Do you dislike words like leads, sales and marketing? If so, you’re not alone. Lots of creative people do. But they ignore their distaste, put on their business hats and go to work. Does this sound familiar? You know certain tasks have to be done to promote your business, but you don’t really enjoy telling […]
The right mix: relevant content and copy that sells
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Know when to use sales copy
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Take action
Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.
Clarity makes buying easier
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.