Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
copywriting
Know when to use sales copy
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Take action
Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.
Clarity makes buying easier
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.
Copy Plus Content: Why Your Marketing Needs Both
Copy and content work together, and integrating them properly is part of a cohesive plan.
Think Good Grammar and Spelling Are All You Need to Write Persuasive Copy? Think Again
Don’t value writing? Here’s why you should.