Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
communication
Good ideas can turn into bad content
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
How to produce consistent content
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
Get your story straight
Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.
The real benefits of relationship marketing
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Choose one thing and write copy for that purpose
Want good results? Know the goal for your copy. Know what you want the reader to do next then guide him to take action.