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Know when to use sales copy

Susan Patterson

Offering strawberries

Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.

Filed Under: How To Get The Right Mix Tagged With: communication, copywriting, marketing, sales writing, writing copy, writing tips

Good ideas can turn into bad content

Susan Patterson

Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.

Filed Under: Content Marketing Tagged With: blogs, communication, design, first impressions, marketing, newsletters, outsourcing, relationship marketing, results, social media, writing tips

How to produce consistent content

Susan Patterson

To use content to market your business, you need a steady flow of it. The only way to get there is a plan.

Filed Under: Content Marketing Tagged With: business, communication, creative process, marketing, marketing budget, outsourcing, relationship marketing, results

Get your story straight

Susan Patterson

Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.

Filed Under: Digital Marketing Strategy Tagged With: business, communication, marketing, media

The real benefits of relationship marketing

Susan Patterson

Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.

Filed Under: Content Marketing Tagged With: business, communication, customer service, relationship marketing

Choose one thing and write copy for that purpose

Susan Patterson

Want good results? Know the goal for your copy. Know what you want the reader to do next then guide him to take action.

Filed Under: Sales Copywriting Tagged With: communication, marketing, results, writing tips

Copy Plus Content: Why Your Marketing Needs Both

Susan Patterson

Copy and content work together, and integrating them properly is part of a cohesive plan.

Filed Under: Content Marketing Tagged With: advertising, communication, copywriting, relationship marketing, writing copy, writing tips

Once Upon a Time…

Susan Patterson

To connect with customers, tell stories that resonate.

Filed Under: Content Marketing Tagged With: blogs, communication, email marketing, marketing, newsletters

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