Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Want good results? Know the goal for your copy. Know what you want the reader to do next then guide him to take action.