To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
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What content should you create? The answer is in the gaps
What do customers need to know? Fill those knowledge gaps with content.
Get your story straight
Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.
The real benefits of relationship marketing
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
How much does content marketing cost? How to find out
Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.
Clarity makes buying easier
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.
Web Copy Just As Important as Site Design
New website? Consider putting content before design.
Create a smooth path, not an abrupt ending
Don’t cut readers off just as they’re getting interested.