To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
What do customers need to know? Fill those knowledge gaps with content.
Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.
New website? Consider putting content before design.
Don’t cut readers off just as they’re getting interested.