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What’s your problem with content marketing?

Susan Patterson

Have a problem following through with content marketing? Why you might not be doing everything you could, and why it’s worth it to overcome the block.

Filed Under: For Creatives Tagged With: blogs, content strategy, relationship marketing, social media

Tailor your strategy to your uniqueness

Susan Patterson

What you create is one of a kind. And that includes your business itself. You’re not like everybody else. Sure, you might have a similar business model or share some of the same audience, but that doesn’t mean your needs are exactly the same. This is especially true when you’re thinking about moving part of […]

Filed Under: For Creatives Tagged With: blogs, content strategy, marketing

Good ideas can turn into bad content

Susan Patterson

Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.

Filed Under: Content Marketing Tagged With: blogs, communication, design, first impressions, marketing, newsletters, outsourcing, relationship marketing, results, social media, writing tips

Once Upon a Time…

Susan Patterson

To connect with customers, tell stories that resonate.

Filed Under: Content Marketing Tagged With: blogs, communication, email marketing, marketing, newsletters

Readers Have Developed Finer Filters: Five Ways to Make Sure Your Content Gets Through

Susan Patterson

If your goal is to market through content, your first priority is to make sure your content gets read. Here are five ways to make sure your content gets through.

Filed Under: Content Marketing Tagged With: blogs, business, communication, ethics, first impressions, marketing, results, writing tips

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