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Plan your mix

Susan Patterson

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Have a critical look at existing content

  • What's already working? Think about why it works, and use that information to help plan new content.
  • What doesn't work? Don't waste resources producing content that's not useful to your customers or serving a purpose for your goals.  There's absolutely nothing wrong with tossing out what's not working and replacing it with something better.
  • What needs TLC? Outdated content doesn't always need to to be ditched. Some of it might just need updating and polishing so it can go on to serve a purpose.

Create the missing elements

  • What's missing? What's not there that your customers need, and is your current mix of sales messages and content pulling in readers, leads, and sales? Spackle the gaps.

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Filed Under: How To Get The Right Mix Tagged With: marketing, sales writing, writing content, writing copy, writing tips

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