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The right mix: relevant content and copy that sells

Susan Patterson

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Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.

  • Focus on your customers. Identify gaps in knowledge. What do they need to know?
  • Define your goals. Know the role your website plays in your business marketing plan and make every word count.
  • Plan your optimal mix of sales copy and informational content.  The key to attracting an audience is great content, but the point of a business website is to sell products or services. Find the balance.
  • Know when to use sales copy.  Get the right mix, then make an offer at the right time. Make it easy and enjoyable to buy.
  • Take action. Identify tasks that can be done well by your team, and decide what needs to be outsourced.

Read the six-part series


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Filed Under: How To Get The Right Mix Tagged With: copywriting, marketing, relationship marketing, results, sales writing, writing copy

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