The right mix: relevant content and copy that sells

Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.

• Focus on your customers. Identify gaps in knowledge. What do they need to know?

• Define your goals. Know the role your website plays in your business marketing plan and make every word count.

• Plan your optimal mix of sales copy and informational content.  The key to attracting an audience is great content, but the point of a business website is to sell products or services. Find the balance.

• Know when to use sales copy.  Get the right mix, then make an offer at the right time. Make it easy and enjoyable to buy.

• Take action. Identify tasks that can be done well by your team, and decide what needs to be outsourced.

Read the six-part series