If you've found your way to this page, you're likely arriving from Copyblogger's recommended writers resource.
Content managers like me love Copyblogger readers, because you know the value of quality content in your marketing and you're very well educated about the things that need to happen for content marketing to succeed.
Quality content is key for traffic generation and conversion
You wouldn't be here if you didn't need help getting high quality, traffic-generating content written and published. It's my job to help you get that done.
You bring the ingredients and I'll make the meal
You and your team have expertise and ideas, but you need someone who knows how to organize that knowledge and turn it into good content for your website and email marketing.
If you don't have a content strategy in place, I can give you some guidance. Jumping in and publishing without a plan only wastes more resources, so planning what and when you'll publish is vital. Most importantly, you'll know why each item is being created, both from your customer's perspective and in terms of serving your business needs.
Clarity and engagement are first priority
I'm not an in-your-face, over-the-top kind of writer. I write for the person who wants or needs the information you provide: your audience. People are simply more likely to take action to engage with your business after they've been helped.
Although it's always important to direct your reader to take the next step, the content has to make them want to do so, and that doesn't happen unless their needs are front and center when it's created.
Whether your business sells to consumers or other businesses, the people who read your content want to feel that you understand their problems. They want useful information.
That's the kind of content I'll help you create.
- web copy
- short courses
Refresh previous content
Updating older content is one way to conserve resources and improve search rankings. Old blog posts, tutorials no longer in use, and emails no longer in the queue can sometimes be candidates for rewrites that will bring them up to date and keep them useful. A content audit may reveal these hidden gems. If you have older content that you'd like to bring back to life, I can help.
Need help with content? Get started by contacting me here.