Marketing online is about drawing in visitors, engaging their attention, then guiding them to take action.
Copy on web pages, landing pages, and product pages is the element that provides that guidance. Well-written copy also ensures that your about page and your social media profiles reflect your brand.
Strong copywriting that uses effective techniques makes the difference between the click that takes action and the click that takes your reader somewhere else.
Good copy appeals to buyers and gives them a reason to act.
It overcomes any fears or objections a potential customer has about buying from you, and it has a call to action that reflects the purpose of the page, whether that means clicking a link to more information, filling out a contact form, or making a purchase.
Here’s what you get at Fresh Mix.
- Copy designed to turn readers into buyers
- Focus on understanding the benefits to your audience and what matters to them
- Proven persuasive copywriting techniques without the used-car salesman vibe
- Fresh new copy or a rewrite of existing web copy or marketing materials