How do you guide viewers to take action?
First, use consistent brand messaging on all your site’s pages and across social media. This helps build trust and tells your readers the most important thing about your business.
Then, make sure the copy (text) on every page is optimized, not just for search, but so your visitors know what to do next
Point them where you want them to go, whether that’s to content in the next stage of the sales process, an email signup form, a contact form, a purchase, or something else.
Not every customer will follow the same path, because not every customer is at the same stage of the buying process. That means multiple layers of communication and content planning for every stage.
Good copy appeals to buyers and gives them a reason to act
Strong copywriting that uses effective techniques makes the difference between the click that takes action and the click that takes your reader somewhere else.
That’s what you’ll get here:
- Copy designed to turn readers into buyers
- Focus on understanding the benefits to your audience and what matters to them
- Proven persuasive copywriting techniques without the over-the-top hyped up sales vibe
Whether you need fresh, new copy or a rewrite of existing web copy, I can help.