What purpose is your content serving?
Sure, it's tailor made for your customers, but what's it doing for your business?
- Drill down and define the results you'd like to see from every single piece of content you create.
- Start creating content as part of a planned strategy, not random inspiration.
- Integrate content with sales copy. Create a seamless, invisible transition from inviting content to compelling sales copy. We love to buy when it's our idea but we don't like to be “sold.”