Build out your calendar with specific, purposeful content that’s tied to your products or services.
Planned content is better for business
Does your content make sense in relation to what you sell? Does it lead toward a goal?
There’s a lot of disconnected content out there, floating around saying hello but not making itself useful. It doesn’t help potential customers and it doesn’t take them anywhere. Effectively, it’s a dead end instead of a gateway.
Instead, help your audience connect the dots.
Each piece of content fits somewhere along the pathway toward an eventual conversion and should lead to the next step – another piece of content, an email subscription, a phone call, or something else.
It all depends on your strategy.
Content Planning
What to publish and when
Includes Digital Content Strategy. Clients who have already purchased standalone strategy get a credit toward Content Planning or New Website Content Plan, provided that it is scheduled within one year.
Included in Content Planning
Part one is an umbrella strategy that clarifies audience, messaging, offers, and platforms. Then we identify main topics and generate ideas for the kind of content to support related goals at each stage of the customer journey.
Part two is the content planning phase, where we decide what goes on the content calendar:
- Figure out which topics to prioritize and theme by month, brainstorm ideas, then plan content around those priorities.
- Incorporate SEO. Topic and keyword research to find the questions, words, and phrases customers use when they look for a solution like yours.
- Keep in mind your unique narrative to better differentiate your content from others in your space.
- For each idea, use a hierarchical content model to decide which formats will be included, so you can create multiple content items efficiently.
- Plan out content production using the tools that are best suited for your workflow.
Services are provided on a quarterly basis with a one-year commitment. The first engagement consists of digital content strategy and a one-month content plan, with subsequent three-month planning sessions. Starts at $1500 per quarter.
New Website Content Plan
Don’t dread the day your website developer asks about content. Cohesive, planned content gets your site off to a great start.
Includes Digital Content Strategy. Clients who have already purchased standalone strategy get a credit toward Content Planning or New Website Content Plan.
Main pages and topic development
Whether it’s a totally new site or an update to an existing site, plan the content on your site to tell a story that resonates with the visitors most likely to become paying customers. Structure your blog with topic clusters and make it user-friendly for people and search engines.
Strategy
First, we get clear on your strategy: the people you serve; your messaging and narrative; your products/services and related content paths.
Main Pages
A plan and outline for your site’s primary pages. Advice about what to include, with optional writing services.
- Home page
- About page
- Product/Service landing pages
- FAQ page
- Resources page
Topics
We’ll refer to your content strategy and do keyword research to determine the main topics to cover on your blog and other primary content formats.
Email Opt-In Process
We’ll determine what you will offer to make it more likely for visitors to sign up to your mailing list, then think through the process so your site developer can set it up exactly as you’d like it.
Pricing based on complexity of product/service offerings. Starts at $1500.