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Digital Marketing Strategy

Smart strategy saves money

Susan Patterson

Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.

Filed Under: Digital Marketing Strategy Tagged With: content marketing, content strategy, design, writing content, writing copy

The right mix: relevant content and copy that sells

Susan Patterson

Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.

Filed Under: How To Get The Right Mix Tagged With: copywriting, marketing, relationship marketing, results, sales writing, writing copy

Focus on customer needs

Susan Patterson

Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.

Filed Under: How To Get The Right Mix Tagged With: marketing, relationship marketing, results, writing tips

Define your goals

Susan Patterson

Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.

Filed Under: How To Get The Right Mix Tagged With: marketing, relationship marketing, sales writing, writing tips

Plan your mix

Susan Patterson

Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.

Filed Under: How To Get The Right Mix Tagged With: marketing, sales writing, writing content, writing copy, writing tips

Know when to use sales copy

Susan Patterson

Offering strawberries

Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.

Filed Under: How To Get The Right Mix Tagged With: communication, copywriting, marketing, sales writing, writing copy, writing tips

Take action

Susan Patterson

Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.

Filed Under: How To Get The Right Mix Tagged With: copywriting, creative process, design, first impressions, marketing, social media

Get your story straight

Susan Patterson

Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.

Filed Under: Digital Marketing Strategy Tagged With: business, communication, marketing, media

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