Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
Content Marketing
Digital marketing doesn't work without content. This section is all about why to create content and how to get it done and into the world.
How to produce consistent content
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
What content should you create? The answer is in the gaps
What do customers need to know? Fill those knowledge gaps with content.
The real benefits of relationship marketing
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
How much does content marketing cost? How to find out
Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.
Roundup: ethical marketing, seo vs ppc
I read a lot of blogs in the course of a week. Sometimes I pick a topic and post a bunch of links to posts that I think are really good. Here are some recent ones about marketing. Ethical Marketing It used to be that behaving unethically as a marketer was just morally wrong, although […]