Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
Digital marketing doesn't work without content. This section is all about why to create content and how to get it done and into the world.
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
What do customers need to know? Fill those knowledge gaps with content.
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.
I read a lot of blogs in the course of a week. Sometimes I pick a topic and post a bunch of links to posts that I think are really good. Here are some recent ones about marketing. Ethical Marketing It used to be that behaving unethically as a marketer was just morally wrong, although […]
Don’t cut readers off just as they’re getting interested.
Copy and content work together, and integrating them properly is part of a cohesive plan.