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Digital Marketing Strategy and Content Creation

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Content Marketing

Digital marketing doesn't work without content. This section is all about why to create content and how to get it done and into the world.

Good ideas can turn into bad content

Susan Patterson

Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.

Filed Under: Content Marketing Tagged With: blogs, communication, design, first impressions, marketing, newsletters, outsourcing, relationship marketing, results, social media, writing tips

How to produce consistent content

Susan Patterson

To use content to market your business, you need a steady flow of it. The only way to get there is a plan.

Filed Under: Content Marketing Tagged With: business, communication, creative process, marketing, marketing budget, outsourcing, relationship marketing, results

What content should you create? The answer is in the gaps

Susan Patterson

What do customers need to know? Fill those knowledge gaps with content.

Filed Under: Content Marketing Tagged With: business, marketing, writing tips

The real benefits of relationship marketing

Susan Patterson

Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.

Filed Under: Content Marketing Tagged With: business, communication, customer service, relationship marketing

How much does content marketing cost? How to find out

Susan Patterson

Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.

Filed Under: Content Marketing Tagged With: advertising, business, marketing, marketing budget, social media

Roundup: ethical marketing, seo vs ppc

Susan Patterson

I read a lot of blogs in the course of a week. Sometimes I pick a topic and post a bunch of links to posts that I think are really good. Here are some recent ones about marketing. Ethical Marketing It used to be that behaving unethically as a marketer was just morally wrong, although […]

Filed Under: Content Marketing Tagged With: ethics, marketing

Create a smooth path, not an abrupt ending

Susan Patterson

Don’t cut readers off just as they’re getting interested.

Filed Under: Content Marketing Tagged With: business, customer service, first impressions, marketing, results

Copy Plus Content: Why Your Marketing Needs Both

Susan Patterson

Copy and content work together, and integrating them properly is part of a cohesive plan.

Filed Under: Content Marketing Tagged With: advertising, communication, copywriting, relationship marketing, writing copy, writing tips

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