What do customers need to know? Fill those knowledge gaps with content.
Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Organic content marketing costs lie in the time, energy, and commitment it takes to get done in house, or the fees you pay to outsource some of the process.
I read a lot of blogs in the course of a week. Sometimes I pick a topic and post a bunch of links to posts that I think are really good. Here are some recent ones about marketing. Ethical Marketing It used to be that behaving unethically as a marketer was just morally wrong, although […]
Want good results? Know the goal for your copy. Know what you want the reader to do next then guide him to take action.
Undo your own ‘curse of knowledge’ and make sure your buyers clearly understand the benefits of your products or services.
New website? Consider putting content before design.