Have a problem following through with content marketing? Why you might not be doing everything you could, and why it’s worth it to overcome the block.
Show what’s next or miss an opportunity
These days, the real challenge of marketing your creative business online lies in gaining attention from an audience that’s overwhelmed with information. That’s where good content shows its value. It lets you build trust with your readers and provides you with an opportunity to show them the reasons why they might want what you have. […]
Beyond social media: amplify your online presence
Facebook or Pinterest, or whatever other social media platform you prefer, is a great way to connect with people who might have an interest in your niche. If you don’t depend on income from your creative pursuits, that presence might be all you need. But if you sell what you make, social media is not […]
Unlearn marketing and reboot back to creative
Do you dislike words like leads, sales and marketing? If so, you’re not alone. Lots of creative people do. But they ignore their distaste, put on their business hats and go to work. Does this sound familiar? You know certain tasks have to be done to promote your business, but you don’t really enjoy telling […]
Tailor your strategy to your uniqueness
What you create is one of a kind. And that includes your business itself. You’re not like everybody else. Sure, you might have a similar business model or share some of the same audience, but that doesn’t mean your needs are exactly the same. This is especially true when you’re thinking about moving part of […]
Feed your crocodiles
Hobbyists and collectors are voracious. They’re You’re We’re obsessive, demanding, and want to be the first to know. You know this, because if you create, you also indulge. I’ve yet to meet someone who does creative work without first being a fan of the niche. If you’re a musician, you have your own extensive music […]