Have a problem following through with content marketing? Why you might not be doing everything you could, and why it’s worth it to overcome the block.
These days, the real challenge of marketing your creative business online lies in gaining attention from an audience that’s overwhelmed with information. That’s where good content shows its value. It lets you build trust with your readers and provides you with an opportunity to show them the reasons why they might want what you have. […]
Facebook or Pinterest, or whatever other social media platform you prefer, is a great way to connect with people who might have an interest in your niche. If you don’t depend on income from your creative pursuits, that presence might be all you need. But if you sell what you make, social media is not […]
Do you dislike words like leads, sales and marketing? If so, you’re not alone. Lots of creative people do. But they ignore their distaste, put on their business hats and go to work. Does this sound familiar? You know certain tasks have to be done to promote your business, but you don’t really enjoy telling […]
What you create is one of a kind. And that includes your business itself. You’re not like everybody else. Sure, you might have a similar business model or share some of the same audience, but that doesn’t mean your needs are exactly the same. This is especially true when you’re thinking about moving part of […]
Hobbyists and collectors are voracious. They’re You’re We’re obsessive, demanding, and want to be the first to know. You know this, because if you create, you also indulge. I’ve yet to meet someone who does creative work without first being a fan of the niche. If you’re a musician, you have your own extensive music […]
If you own a creative business, events like fairs, music festivals, local outdoor markets, conventions, trade shows or other events are a primary way for you to sell what you create. Live venues are great places to establish relationships with customers, because you’re meeting them face to face. Many people will buy right then and […]
Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.