Be smart about your budget and your strategy. Devise a digital marketing strategy to make the best use of your resources.
The right mix: relevant content and copy that sells
Discover the right mix of effective website copy, shareable content, and sales copy that performs. Turn readers into buyers.
Focus on customer needs
Marketing 101. Know your customer, and show how you help. Create amazing content that makes readers want to share then come back for more.
Define your goals
Produce content that’s not only focused on your customers, but also serves a purpose for your business goals.
Plan your mix
Look at your content and decide what’s working, what needs updating, what needs to go and what needs to be created.
Know when to use sales copy
Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Take action
Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.
Good ideas can turn into bad content
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.