Susan Patterson
Content Marketing Strategist and Writer
I help clarify your overall content marketing strategy, then build a practical plan so you can publish the right content on a consistent schedule. If you need help with implementation, writing and editing services are available for blogs, email marketing, and other content such as ebooks or lead generation quizzes.
You’ll find more about what to expect and my approach below.
Who are you?
You’re a business founder or marketing manager who wants to build your company’s brand and connect with an audience of potential buyers using online content. But you’re pulled in multiple directions and content management is only one part of your day. Wouldn’t it make your job easier if you had a trusted partner to help with your content so you can focus on the rest?
“Sales have consistently increased since I have worked with Susan. Should you work with her yourself you will enjoy someone who is knowledgeable, reliable, a great implementer and as a bonus is refreshingly approachable.”
Brenda Miller
AMONG BRENDA’S QUILTS & BAGS, ABQ SEWING STUDIO
What to Expect
Hit the plus for more information
I work in collaboration with you and plan around your specific business needs and resources. Although there is a defined process I follow to make sure nothing gets missed, I don’t try to force every client into the same mold. Your unique combination of audience, goals, platforms, and content creators is what drives the plan.
I’ve been working with Fresh Mix clients for several years and before that, I worked at a daily newspaper in roles with strict daily deadlines, so I know how to get things done. Of course, adherence to the timeline also depends on you meeting your input deadlines, so I make it clear to you what is needed and when it’s due.
There’s no need for tricks or manipulation to find and communicate with your audience. If you get the content and messaging right, then follow through with promotion, you’ll attract and engage the right people – the ones who become buyers.
My Approach
Content marketing has a lot of moving parts, and that can make it feel overwhelming. Where to start? How to best serve your audience? How to get everything done with the budget and time available? Here’s my approach.
Focus on ideas before format and platform
I believe good content starts by finding ideas that resonate with your audience and align with your offers.
Feed good ideas into the right formats and platforms, taking into account the stage of the customer journey.
Envision content paths
A bunch of isolated pieces that don’t lead anywhere won’t help turn prospects into customers.
Plan content paths that are as straightforward, winding or interlocking as they need to be for your business and your customers.
Create regular content efficiently
Create content with a process that doesn’t squander your time and money.
Once you have a topic, make primary content using the format that requires the most resources.
Make this format first, then pull multiple offshoots from the primary content.