Strategic Content Marketing

Cure the overwhelm and create content with purpose

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Do you create content without a strategic plan?

YOU AREN’T ALONE

Small business marketers are pulled in multiple directions, and content is only one of many things to worry about.

It’s chaotic.

So you cross your fingers, hit publish, and hope your latest content attracts some views.

But that’s not how to put your content to work to pull in new business.

What’s a better solution?

Planned content that both serves your audience and has real, specific goals related to what you sell.

Three-step process to content clarity

Strategize

Clarify your audience and messaging; define your goals and content paths; identify your best content topics, formats and platforms.

Plan & Schedule

Focus on the best topics to cover next, find the related keywords, and brainstorm content ideas that feed your niche. Then, put them on your calendar so you know exactly what to publish and when.

Publish & Promote

Develop a regular system to curate, create and promote fresh content. Find the right subject matter experts, content producers and connectors.

Tame the overwhelm and start getting results

It shouldn’t be so difficult to make consistent content that speaks to your perfect customer. Strategic planning can help you get clarity and transform how your organic content performs.

Feel that drip, drip, drip of low-level anxiety fade away. No more worrying about where your next idea will come from.
Make your boss or other stakeholders happy by easily showing them the value of the content assets you create and the results you expect.
Create a primary piece of content for each main idea, then use it as a base to form offshoot content for social media, email marketing, and more.

Since you know the topics you need to cover and the reason you’re talking about them, you’ll make better content: goal-driven, audience-focused with a clear next step.
Do one brainstorming session that covers content for the whole quarter, instead of wasting your time each time you need a fresh idea.
Get rid of workflow mayhem. Have everyone who contributes content follow the same processes.

Get clarity and transform how your organic content performs

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