Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
Marketing by building relationships is the best path to repeat customers. You’ve heard it called content marketing, permission-based marketing, and inbound marketing. No matter what you call it, it’s just as important in the digital space as it is in the real world.
Copy and content work together, and integrating them properly is part of a cohesive plan.