Know how to move from compelling content to targeted sales messages. Making an offer is a critical part of a business site, but know when, where, and how.
Planning, writing, design, and distribution are good content’s four must-haves. Make sure they’re all covered.
Blogs, newsletters, reports, and e-books often suffer from poor writing, design, and execution. A brilliant idea goes unappreciated if it’s never read.
To use content to market your business, you need a steady flow of it. The only way to get there is a plan.
What do customers need to know? Fill those knowledge gaps with content.
Have multiple people communicating with customers via social media, customer service, and sales? Make sure there’s a unified message.